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표지이미지
자료유형 : 서양서단행본
서명 / 저자 : The marketing of sport / edited by John Beech and Simon Chadwick.
개인저자 : Beech, John, 1947-
Chadwick, Simon, 1964-
발행사항 : Harlow : Prentice Hall/Financial Times, 2007.
형태사항 : xxxv, 555 p. : ill. ; 25 cm.
서지주기 : Includes bibliographical references and index.
내용 : Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
주제명 : Sports --Marketing.
웹자원정보 : Table of contents only: http://www.loc.gov/catdir/toc/ecip0617/2006020025.html
ISBN : 027368826X (pbk.) : 9780273688266 (pbk.)
청구기호 : 796.0698 M345
 

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